That higher-margin business lets Amazon sell cheap devices and services for its marketplace business -- like Kindle tablets, Fire TV, and DRS-enabled products -- to tether more customers to its growing ecosystem. How fast are JCPenney and Amazon growing? JCPenney's comparable-store sales rose 4.5% to $12.6 billion in fiscal 2015, and its totalrevenue rose 3%. But for the current fiscal year, which ends on January 30, JCPenney expects its comps to rise just 1% to 2%, compared to its prior forecast for3% to 4% growth. Analysts expect its revenues to stay nearly flat for the year -- but possibly grow 2% in fiscal 2017. JCPenney remains unprofitable, but its losses are narrowing. Its net loss of $67 million ($0.22 per share) last quarter was a major improvement from its loss of $115 million in the prior-year quarter. JCPenney maintains that it can generate positive earnings per share this year. Amazon's total revenue rose 20% to $107 billion in fiscal 2015, and analysts expect another 28% growth this fiscal year, which ended on Dec. 31. Amazon declared that the 2016 holiday season was thecompany's "best ever" as sales of its Echo and Echo Dot devices soared.
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